If elected in 2018, the State Liberals will invest $40 million in the Events Bid Fund to attract more major events and conventions to South Australia.
A State Liberal Government will increase the Events Bid Fund from $7.5 million to $10 million in 2018/19 and extend that level of funding over the forward estimates if successful at the 2018 March election.
The significant increase in funding will create jobs through increased economic activity whilst showcasing South Australia on the international stage.
As well as increasing overall funding, the State Liberals will also expand the Adelaide Convention Bureau’s (ACB) mandate.
At present the ACB is constrained and can only assist with convention bids to be held at the Adelaide Convention Centre with over 500 delegates.
The State Liberals will give the ACB the freedom to help attract more conventions, dispersing tourists around not only Adelaide’s CBD, but around the state.
“South Australia is a world class tourism destination and we need to invest more in selling our great state to the world,” said State Liberal Leader Steven Marshall.
“Major events whether they be sporting or entertainment have the capacity to put South Australia front and centre on the international stage, building our brand as a national and international destination.
“We will double the current Convention Bid Fund to $5 million a year as conventions have an excellent return on investment, generating $60 million in economic activity for every $1 million in the bid fund.
“The Convention Bid Fund has generated over $200 million in economic benefit, by doubling funding we want to double the economic benefit and potential job growth in South Australia.
“The Adelaide Convention Centre has capacity to hold more conventions, we want to increase its convention calendar and increase hotel occupancy and city vibrancy year round.
“The Adelaide Convention Centre is a world-class precinct, but there’s more to South Australia than just North Terrace.
“There are great venues all over South Australia that can host more conventions, dispersing tourists around Adelaide and regional South Australia.
“By increasing the number of major events and conventions in South Australia, we will bring in thousands more tourists, who by filling our bars, restaurants, hotels will deliver important tourism dollars to South Australia.
“The tourism industry has been calling for an increase in in the Events Bid Fund and the State Liberals have acted on that call.