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Record Visitation for the 2018 Santos Tour Down Under

A record number of event specific visitors made the journey to South Australia to celebrate the 2018 Santos Tour Down Under, generating an economic impact of $63.7 million.

The 2018 TDU commemorated 20 great years since the inaugural event in 1999.

The South Australian Minister for Trade, Tourism and Investment David Ridgway said the TDU is a great example of how powerful events are for the State’s economy and community spirit.

“The 2018 Santos Tour Down Under saw 810,000 spectators lining the streets of Adelaide and surrounding regions and we’ve now ticked over 10 million spectators since the event began 20 years ago.

“We’ve got a great reputation for staging world class events and we look forward to welcoming TDU athletes and spectators from all over the world again in 2019.”

Events South Australia, Executive Director, Hitaf Rasheed said the results are a strong testament to the exceptional work of everyone involved with the event.

“Despite the enduring heat, the fans still came out to line the race routes and cheer on the world’s best riders with 46,000 visitors travelling from interstate and overseas just to attend the event,” Ms Rasheed said.

Race Director, Mike Turtur said the racing delivered results and was exceptional for the fans.

“We were delighted to welcome back the rainbow jersey with UCI World Road Champion Peter Sagan taking to the start line alongside TDU champion Andre Greipel making his return to the race.”

“We could not have scripted a better result, with Greipel, Viviani, Sagan, Ewan and Porte all taking stage wins, Daryl Impey taking ochre overall meaning the competition on the bike was fierce and the party atmosphere around the race electric.”

The event generated more than 27,500 items of media coverage with a potential reach of 558 million people. International print media coverage appeared in 46 countries around the world across 566 different publications.

“The eyes of the world were on South Australia, and the State delivered a brilliant event showcased across 882 hours of international TV broadcast programming,” said Ms Rasheed.

Highlights from McGregor Tan Research report include:

• 46,000 visitors (in scope) travelled specifically to South Australia to attend the TDU (national and international). This is an increase on the 2017 number of in scope visitors which was 43,000.
• 400, 911 visitor bed nights in Adelaide and regional South Australia by event specific visitors in 2018 (up from 396,997 in 2017).
• An economic impact of $63.7 million was generated into the state’s economy. In 2017 the event generated an economic impact of $56.5 million.
• The event provided 774 full time equivalent jobs, compared to 683 in 2017.
The 2019 Santos Tour Down Under will take place from 10-20 January 2019.

FAST FACTS

• Since 1999, the TDU has had 15 different overall winning champions.
• The 2018 Santos Tour Down Under attracted a record 46,000 visitors who travelled specifically from interstate or overseas to experience the event, generating an economic impact of $63.7 million.
• 774 full time equivalent jobs were created by the 2018 event.
• 882 hours of international broadcast TV was screened across 190 territories with a potential audience of 1.087 billion.
• 1,207 riders have competed in the TDU over the 20 year history of the event across approximately 15,545 km.
• 10.5 million spectators have enjoyed the event over the last 20 years.