Summer of sport to inject nearly $400 million into SA economy

20 Jan 2020
Summer of sport to inject nearly $400 million into SA economy

South Australia is hosting a spectacular summer of sporting and international events, injecting some $400 million into the SA visitor economy and creating hundreds of local jobs. 

Premier Steven Marshall said world class events such as the Santos Tour Down Under inject tens of millions into our record $7.8 billion visitor economy and at the same time create hundreds of local jobs.

“Last years’ TDU attracted close to 50,000 interstate and overseas visitors, generating nearly $71 million for our local economy, creating the equivalent of 837 full-time jobs.

“On top of the TDU and the Adelaide International Tennis, the summer period is packed with more tourism drawcards including the ICC Women’s T20 World Cup matches, the ISPS Handa Women’s Australian Open golf and Superloop Adelaide 500.

“We also have the Adelaide Fringe, WOMAD and Tasting Australia which altogether combine to contribute hundreds of millions to the SA economy.

Independent research commissioned by the South Australian Tourism Commission, and released last quarter, said the total economic impact of summer sporting and festival events last year was $392 million.

Latest statistics from Tourism Research Australia highlight an already record-breaking year, with the visitor economy growing to an all-time high of $7.8 billion.

Premier Steven Marshall said tourism is a vital economic driver in SA, employing 38,900 people, and provides a massive investment in communities right across the state.

“More local tourism jobs are also on the horizon with several multimillion dollar new developments having commenced construction during 2019, including the new Adelaide SkyCity Hotel, Crowne Plaza and the Sofitel Hotel – combining to add a total of 700 rooms by the end of 2020.

“With occupancy rates in our major hotels ranging between 90 and 98 per cent during these peak event periods, these additional rooms will mean we will be able to attract more visitation.

“Our appeal as a destination has never been higher. We continue to deliver outstanding and diverse events, growing our reach and our reputation internationally, and it’s pleasing to see a growing confidence in international hotel brands wanting to be established and have a presence in Adelaide.

“In addition to the fantastic economic benefits and jobs these sporting and entertainment events bring to our great State, they will also go a long way in helping our bushfire affected communities.

“More than ever we need to get behind our small businesses and the Tour Down Under is the perfect excuse to get to the Adelaide Hills and do just that.

“I urge anyone visiting South Australia for these events to go for a drive to the Hills, check out our amazing wineries or hop on a ferry to Kangaroo Island for a day, these regions are open for business and there’s so much to see and do,” Premier Marshall said.