The State Government is urging holiday makers to return to Kangaroo Island and support tourism and local businesses in the wake of the devastating fires.
More than 90 businesses and operators remain open, and around 2000 square kilometres of the island is still accessible, including iconic sites such as Seal Bay Conservation Park, Little Sahara, Raptor Domain, Antechamber Bay, Emu Bay, Vivonne Bay, Pennington Bay and Snelling Beach.
Tourist attractions including Clifford’s Honey Farm, Emu Bay Lavender Farm, Kangaroo Island Wildlife Park and the Oyster Farm Shop are open, along with Kangaroo Island Spirits and the Kangaroo Island Brewery.
Wineries open include the Bay of Shoals, Dudley Wines, False Cape Wines and Islander Estate Vineyards.
Minister for Trade, Tourism and Investment, David Ridgway said it’s critical the Island’s tourism economy is boosted at this difficult time.
“While it has been a devastating few days, and the impact will continue to be felt for a very long time, we are starting to see the community reach out, and start to rebuild,” said the Minister.
“The tourism industry has our full support, and we stand ready to roll up our sleeves and help wherever possible.
“A three-phase tourism strategy is being developed to assist operators on both Kangaroo Island and in the Adelaide Hills, which were hit hard just before Christmas, and advertising will be a critical component of this.
“We are working with businesses on the island and inbound operators, ferry companies and airlines, Kangaroo Island Tourism Food Wine and Beverage Association, Adelaide Hill Tourism and Tourism Australia to deliver tangible, real outcomes for operators.
“We want to help them get visitors to return, and for those visitors to spend up big. It is the most important and valuable response that we can ask for right now.”
The total visitor expenditure for Adelaide Hills for the year ending June 2019 was $168 million. For Kangaroo Island the equivalent figure is $140 million, highlighting the critical role of visitation to these two areas.
Accommodation provider Seafront Kangaroo Island, at Penneshaw, is one business urging tourists not to cancel planned travel.
“Our community is open for business and eager to share its treasures at this time. It is actually a critical component of our recovery process,” CEO Nicola Purvis said.